Health,
Made Clearer.

Instruments to Deliver and Gases to Breathe

et al. is defined as an abbreviation for the Latin phrase ‘et alia’ which means ‘and others’. This term is commonly used in medical journals to list a team of investigators involved in a clinical study – it is a collaborative phrase the healthcare industry resonates with, and so do we.

Our business model evolved out of the need for an integrated creative service specific for the healthcare sector. The need was to provide an end-to-end offering, utilising the most experienced and renowned industry professionals, so we developed a strategic alliance with these ‘others’. et al. was conceived to bring together industry leaders in medical writing, health education, digital and creative services.

Since its inception in 1994, et al. Health Communications has serviced a diverse range of healthcare clients, where we have constantly evolved in the way we deliver branding, promotional and marketing solutions, whilst maintaining industry code-compliance requirements.

Vaccines to Protect and Medicines to Cure

Today, the majority of pharmaceutical brands adopt global campaigns and tailor them to local markets. Many clients do not need a large advertising agency to produce materials that currently exist, instead, a responsive design company who understands the requirements to make it compliant for the Australian and New Zealand markets, whilst maintaining the creative impact. Our key strength lies in ‘healthcare brand continuance’ focusing on producing materials for launch and beyond, with brand consistency across all deliverables.

et al. also has experienced graphic and web designers plus art directors inhouse, with the ability to develop new creative solutions for your brand, along with our medical writers, we can offer a range of compliant marketing and educational solutions for any product or service.

Therapies to Restore and Natural Remedies to Balance

Andrew Hosking is the director of et al. Health Communications and has over 35 years experience in the healthcare sector, working across all disease state portfolios. He has seen the dramatic shift in the way healthcare companies interact with healthcare professionals and patients and the evolution in technology to produce and deliver more effective marketing solutions. He plays an integral role in every project we produce, ensuring you are not left with an inexperienced account executive to manage your business needs.

Andrew has been a judge for the industry PRIME Awards since 2004, allowing him to review and acknowledge the quality and innovative campaigns and programs developed for the pharmaceutical industry.

Our senior medical writer is an accredited provider for RACGP/ ACCRM/ ANMF/ HIV CPD activities plus can provide a range of comprehensive services including clinical research and medical writing, clinical audits, patient compliance, disease awareness and translation research. She can also provide sales training for teams to detail product resources effectively.

Injectables to Maintain and Creams to Replenish

Over the years, we have had the opportunity to work with a cross-section of pharmaceutical, biotech, medical device, cosmeceutical, complimentary medicine, natural medicine, beauty, dental and other healthcare sectors. Each client presents new challenges to develop a competitive edge to their product. From pre and post PBS product launches to updating packaging ranges and CPD programs, we have the necessary tools and team to deliver on time and to budget.

With the integration of print, display plus digital platforms of web and device eDetailing, we pride ourselves on the quality, attention-to-detail and creative solutions we can offer.

Our Services Include:

• campaign strategy and implementation
• graphic / web design and production
• print / direct mail management
• media placement
• CPD programs
• digital / web design / HTML email solutions
• social media tiles and animated gifs
• interactive PDFs for tablets / invitations / forms / sales calculators
• packaging design & promotional products
• PPT presentations / multimedia / iPad apps / interactives
• audio, video and animation production
• pull up banners, conference / trade stands, office signage and large format livery

Technology to Diagnose and Treatments to Extend